The Paranormal activity DVD covers has slogans that makes people want to watch it. 'WHAT HAPPENS WHEN YOU SLEEP?' This makes is quite mysterious, and you want to know what could happen when your asleep. Another slogan is 'One of the SCARIEST AT-HOME VIEWING EXPERIENCES ever'. The use of capitals makes it stand out and its kind of in your face as if someone is shouting it. The use of the image with the time in the corner, gives a look of a home made movie. The title is in capitals to make it stand, but also in red which could symbolise blood, death or murder. The shadow on the door makes it mysterious because there is no one there to cast it.
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