The DVD cover shows a glimpse of what the film is like due to the little boys reflection in the mirror but he's not acturally in the flesh which shows that he is unborn. The reflection of the woman only shows half her face which could mean that she has a split personality. The banner across the top makes people want to buy the DVD because its an unseen edition.The colours used a dark cold colours also red is used to sybolise blood for example the blood splatter on the wall makes it seem more like a horror film. The age certificate is only 15 which suggests it isnt as scary as it could be, beacuse its suitable for 15 year olds.
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